SEO is the procedure of optimizing a website so that it performs well in search engines. With the help of search terms also known as keywords your website can have more visitors. Sometimes, not always, more visitors means selling more products or services.
For new websites you will need 12 months to see SEO results and for older websites 6 months.
Most important on page SEO elements are metadata, page title tags (headings), title tag, anchor tag, image optimization, alt tag, internal link building and formatting for readability.
Metadata elements are meta description and meta keywords. Meta description is description of a web page. Meta keywords are search terms that people use to click to your website. There are single keywords and lont tail keywords.
There are headings in six sizes, from 1 to 6. H1 tag is biggest and h6 is the smallest. Every web page can have only one h1 tag. Also one h2 tag and as many as ypu need h3, h4 and h5 tags.
Title tag defines the title of the web page and it is located in a tab of your browser.
Anchor tag is the visible text that can be clicked in the hyperlink, so that you can "jump" from one part of text to another on the same web page.
Image optimization is a proper naming of images and compression.
Google can read the text but not the images. Using alt tag will make it readable for search engines like google. Also, alt text is used by the blind and visually impaired people, to tell them what is in the picture.
Links that are used to connect pages within a website is called internal link building.
Formatting for readability means to choose proper text color and size, bullet points, bold and italics for emphasis.
Elements of SEO web page analytics include pageweight, metadata length checker, heading structure, keywords suggestion for meta keywords, frequency of using keywords, juicy links, alt tag checker, social interactions stats.
As the word says pageweight is how heavy or big is your web page. If your page is too heavy it will have impact on your page speed.
Metadata such as meta description, meta keywords and title have to be in proper length. If ther are longer they won't be visible in search engines like Google, so there in no point to be longer than they have to be.
Heading should be structured properly so you don't get a red flag from google.
Keywords suggestion checker will suggest keywords that are used on one web page and the ones that are used the most should be included in meta keywords.
Usage of keywords in the content that you could use to improve your search results.
Juicy links are balance between internal and external links.
Alt tag checker will see if there are images without or with empty alt attributes.
Social media interaction checker will check if there are social media connections on a web page. Some of them are Facebook, Twitter, Instagram and Youtube.
Website speed checker will check your speed on desktop computers as well as on mobile devices.
Broken link checker will check if there are any broken links on a website.
Duplicate content checker will check if there is duplicate content on a website.